{"id":2656,"date":"2024-11-15T15:57:03","date_gmt":"2024-11-15T15:57:03","guid":{"rendered":"https:\/\/everbluepartners.com\/?p=2656"},"modified":"2024-11-16T16:18:27","modified_gmt":"2024-11-16T16:18:27","slug":"2656","status":"publish","type":"post","link":"https:\/\/everbluepartners.com\/es\/2024\/11\/2656\/","title":{"rendered":"The Rise of \u2018Green Friday\u2019: How to Make Black Friday Eco-Friendly"},"content":{"rendered":"

[et_pb_section fb_built=”1″ admin_label=”Hero” _builder_version=”4.27.2″ _module_preset=”default” background_enable_image=”off” locked=”off” collapsed=”on” global_colors_info=”{}”][et_pb_row _builder_version=”4.24.2″ _module_preset=”5138c454-be54-4233-bd3b-f8e6a8747976″ locked=”off” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.23.1″ _module_preset=”73121f80-a3ef-4484-8763-c3f18e3c56d2″ global_colors_info=”{}”][et_pb_heading title=”Embrace a Greener Future” _builder_version=”4.27.2″ _module_preset=”f0c675ea-2574-4d0e-b725-30f8550a8550″ title_level=”h4″ title_font=”IBM Plex Sans|IBM Plex Sans Condensed_weight||on|||||” title_text_align=”center” title_text_color=”#22577a” title_font_size=”17px” title_letter_spacing=”1px” title_line_height=”1.4em” custom_margin=”||10px||false|false” animation_style=”fade” title_font_size_tablet=”13px” title_font_size_phone=”13px” title_font_size_last_edited=”on|desktop” locked=”off” global_colors_info=”{%22#22577a%22:%91%22title_text_color%22%93}”][\/et_pb_heading][et_pb_text _builder_version=”4.27.2″ _module_preset=”default” text_font_size=”16px” global_colors_info=”{}”]<\/p>\n

It\u2019s that time of year again\u2014the one that inspires images of overflowing shopping carts, endless checkout lines, and deals so good they make even the most frugal shoppers giddy. Black Friday<\/strong><\/span> is here! But what if this year we added a little twist? Enter: Green Friday.<\/span><\/strong><\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ admin_label=”About” _builder_version=”4.25.1″ _module_preset=”default” collapsed=”on” global_colors_info=”{}”][et_pb_row column_structure=”1_2,1_2″ custom_padding_last_edited=”on|desktop” _builder_version=”4.25.1″ _module_preset=”048d8e79-b07f-439b-bd57-f41c14f0a56b” background_color=”#FFFFFF” custom_padding=”|30px||30px|false|true” custom_padding_tablet=”|30px||30px|false|true” custom_padding_phone=”|20px||20px|false|true” border_radii=”on|6px|6px|6px|6px” box_shadow_style=”preset3″ box_shadow_vertical=”24px” box_shadow_blur=”72px” box_shadow_spread=”-12px” box_shadow_color=”rgba(0,0,0,0.12)” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.25.1″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/everbluepartners.com\/wp-content\/uploads\/2024\/11\/Green-is-the-new-black-4.png” title_text=”Green is the new black (4)” _builder_version=”4.27.2″ _module_preset=”8249bb47-7bda-4c77-8a37-2a958f7a9826″ hover_enabled=”0″ border_radii=”on|6px|6px|6px|6px” global_colors_info=”{}” sticky_enabled=”0″][\/et_pb_image][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.25.1″ _module_preset=”default” global_colors_info=”{}”][et_pb_heading title=”The Backstory: From Black to Green” _builder_version=”4.25.1″ _module_preset=”c33f07d9-41e0-421a-8799-5799df695cce” title_level=”h2″ title_font=”IBM Plex Sans Condensed|IBM Plex Sans Condensed_weight|||||||” title_text_color=”#111111″ title_font_size=”50px” title_line_height=”1.2em” custom_margin=”||10px||false|false” title_font_size_tablet=”28px” title_font_size_phone=”20px” title_font_size_last_edited=”on|phone” global_colors_info=”{}”][\/et_pb_heading][et_pb_text quote_border_color=”#57cc99″ _builder_version=”4.27.2″ _module_preset=”2c55a9c4-feed-423b-9edb-ae0b5b365cac” text_font=”IBM Plex Sans|IBM Plex Sans_weight|||||||” text_text_color=”rgba(0,0,0,0.64)” text_font_size=”16px” text_line_height=”1.75em” link_font=”|IBM Plex Sans_weight|||||||” link_text_color=”#22577a” quote_font=”IBM Plex Sans Condensed|IBM Plex Sans Condensed_weight|||||||” quote_text_color=”#111111″ header_font=”IBM Plex Sans Condensed|IBM Plex Sans Condensed_weight|||||||” header_text_color=”#111111″ header_font_size=”72px” header_line_height=”1.15em” header_2_font=”IBM Plex Sans Condensed|IBM Plex Sans Condensed_weight|||||||” header_2_text_color=”#111111″ header_2_font_size=”50px” header_2_line_height=”1.2em” header_3_font=”IBM Plex Sans Condensed|IBM Plex Sans Condensed_weight|||||||” header_3_text_color=”#111111″ header_3_font_size=”32px” header_3_line_height=”1.3em” header_4_font=”IBM Plex Sans Condensed|IBM Plex Sans Condensed_weight|||||||” header_4_text_color=”#111111″ header_4_font_size=”24px” header_4_line_height=”1.4em” header_5_font=”IBM Plex Sans Condensed|IBM Plex Sans Condensed_weight|||||||” header_5_text_color=”#111111″ header_5_font_size=”18px” header_5_line_height=”1.4em” header_6_font=”IBM Plex Sans Condensed|IBM Plex Sans Condensed_weight|||||||” header_6_text_color=”#111111″ header_6_line_height=”1.5em” custom_margin=”||||false|false” text_font_size_tablet=”15px” text_font_size_phone=”14px” text_font_size_last_edited=”on|phone” header_font_size_tablet=”40px” header_font_size_phone=”24px” header_font_size_last_edited=”on|desktop” header_2_font_size_tablet=”28px” header_2_font_size_phone=”20px” header_2_font_size_last_edited=”on|phone” header_3_font_size_tablet=”22px” header_3_font_size_phone=”17px” header_3_font_size_last_edited=”on|phone” header_4_font_size_tablet=”18px” header_4_font_size_phone=”15px” header_4_font_size_last_edited=”on|tablet” header_5_font_size_tablet=”15px” header_5_font_size_phone=”14px” header_5_font_size_last_edited=”on|desktop” header_6_font_size_tablet=”13px” header_6_font_size_phone=”13px” header_6_font_size_last_edited=”on|desktop” global_colors_info=”{}”]<\/p>\n

Traditionally, Black Friday has been all about \u201cthe more, the merrier.\u201d However, with increased consumerism comes a significant environmental impact. For instance, deliveries from Black Friday sales in the UK were estimated to release over 429,000 metric tons of greenhouse gas emissions, equivalent to 435 return flights from London to New York. Deutsche Welle<\/a><\/span><\/p>\n

 <\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ admin_label=”Text” _builder_version=”4.24.3″ _module_preset=”default” background_color=”#22577a” use_background_color_gradient=”on” background_color_gradient_direction=”90deg” background_color_gradient_stops=”#22577a 40%|rgba(0,0,0,0.5) 100%” background_color_gradient_overlays_image=”on” background_color_gradient_start=”rgba(0,0,0,0.5)” background_color_gradient_end=”rgba(0,0,0,0.75)” background_image=”https:\/\/images.unsplash.com\/photo-1487744480471-9ca1bca6fb7d?ixid=M3w1ODkyNzF8MHwxfHNlYXJjaHw2fHxlY28tZnJpZW5kbHklMjBzaG9wcGluZ3xlbnwwfDB8fHwxNzMxNjg1OTI2fDA&ixlib=rb-4.0.3&fm=webp&fit=crop&crop=entropy&w=1920&h=1080&q=20&dpr=2″ custom_padding=”8vw||8vw||true|false” locked=”off” collapsed=”on” global_colors_info=”{%22#22577a%22:%91%22background_color%22,%22background_color_gradient_stops%22%93}”][et_pb_row custom_padding_last_edited=”on|desktop” _builder_version=”4.24.3″ 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title_letter_spacing=”1px” title_line_height=”1.4em” custom_margin=”||10px||false|false” title_font_size_tablet=”13px” title_font_size_phone=”13px” title_font_size_last_edited=”on|desktop” locked=”off” global_colors_info=”{%22#57cc99%22:%91%22title_text_color%22%93}”][\/et_pb_heading][et_pb_heading title=”Sustainable Shopping for a Better Tomorrow” _builder_version=”4.24.2″ _module_preset=”ba4a6336-701f-47b8-bf5c-09da0ce28016″ title_level=”h3″ title_font=”IBM Plex Sans Condensed|IBM Plex Sans Condensed_weight|||||||” title_text_align=”center” title_text_color=”#111111″ title_font_size=”32px” title_line_height=”1.3em” custom_margin=”||10px||false|false” title_font_size_tablet=”22px” title_font_size_phone=”17px” title_font_size_last_edited=”on|phone” locked=”off” global_colors_info=”{}”][\/et_pb_heading][et_pb_text quote_border_color=”#57cc99″ _builder_version=”4.24.3″ _module_preset=”2c55a9c4-feed-423b-9edb-ae0b5b365cac” text_font=”IBM Plex Sans|IBM Plex Sans_weight|||||||” 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header_6_font_size_last_edited=”on|desktop” locked=”off” global_colors_info=”{%22#22577a%22:%91%22link_text_color%22%93,%22#0e0c19%22:%91%22header_text_color%22,%22header_4_text_color%22,%22header_3_text_color%22,%22header_2_text_color%22,%22header_5_text_color%22,%22header_6_text_color%22,%22quote_text_color%22%93,%22#3c3a47%22:%91%22text_text_color%22%93,%22#57cc99%22:%91%22quote_border_color%22%93,%22gcid-36fd78a7-34bc-404d-873c-dafa34efaae5%22:%91%22icon_color%22,%22icon_color%22%93}” body_font_size_tablet=”15px” body_font_size_phone=”14px” body_font_size_last_edited=”on|desktop”]<\/p>\n

The good news is that consumer habits are shifting. A recent survey revealed that 67% of Americans believe sustainability should be the standard for companies, not something they need to search for. New York Post<\/a><\/span><\/p>\n

That\u2019s where Green Friday comes in\u2014a way for retailers to drive sales and<\/em> make a positive impact. <\/span>\ud83c\udf31<\/p>\n

So, how can your brand embrace Green Friday? Let\u2019s dive into some fun, eco-friendly strategies.<\/span><\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ admin_label=”Statistics” _builder_version=”4.17.3″ _module_preset=”default” locked=”off” collapsed=”on” global_colors_info=”{}”][\/et_pb_section][et_pb_section fb_built=”1″ admin_label=”Services” _builder_version=”4.17.3″ _module_preset=”default” collapsed=”on” global_colors_info=”{}”][et_pb_row _builder_version=”4.17.6″ _module_preset=”5138c454-be54-4233-bd3b-f8e6a8747976″ hover_enabled=”0″ global_colors_info=”{}” sticky_enabled=”0″][et_pb_column type=”4_4″ _builder_version=”4.17.3″ _module_preset=”73121f80-a3ef-4484-8763-c3f18e3c56d2″ global_colors_info=”{}”][et_pb_heading title=”Our Commitment to Mother Earth\u00a0” _builder_version=”4.24.3″ _module_preset=”c33f07d9-41e0-421a-8799-5799df695cce” title_level=”h2″ title_font=”IBM Plex Sans Condensed|IBM Plex Sans Condensed_weight|||||||” title_text_align=”center” title_text_color=”#111111″ title_font_size=”50px” title_line_height=”1.2em” custom_margin=”||10px||false|false” hover_enabled=”0″ title_font_size_tablet=”28px” title_font_size_phone=”20px” title_font_size_last_edited=”on|phone” locked=”off” global_colors_info=”{}” sticky_enabled=”0″][\/et_pb_heading][et_pb_text quote_border_color=”#57cc99″ _builder_version=”4.27.2″ _module_preset=”2c55a9c4-feed-423b-9edb-ae0b5b365cac” text_font=”IBM Plex Sans|IBM Plex Sans_weight|||||||” text_text_color=”#639D61″ text_font_size=”17px” text_line_height=”1.75em” link_font=”|IBM Plex Sans_weight|||||||” link_text_color=”#22577a” quote_font=”IBM Plex Sans Condensed|IBM Plex Sans Condensed_weight|||||||” quote_text_color=”#111111″ header_font=”IBM Plex Sans Condensed|IBM Plex Sans Condensed_weight|||||||” header_text_color=”#111111″ header_font_size=”72px” header_line_height=”1.15em” header_2_font=”IBM Plex Sans Condensed|IBM Plex Sans Condensed_weight|||||||” header_2_text_color=”#111111″ header_2_font_size=”50px” header_2_line_height=”1.2em” header_3_font=”IBM Plex Sans Condensed|IBM Plex Sans Condensed_weight|||||||” header_3_text_color=”#111111″ header_3_font_size=”32px” header_3_line_height=”1.3em” header_4_font=”IBM Plex Sans Condensed|IBM Plex Sans Condensed_weight|||||||” header_4_text_color=”#111111″ header_4_font_size=”24px” header_4_line_height=”1.4em” header_5_font=”IBM Plex Sans Condensed|IBM Plex Sans Condensed_weight|||||||” header_5_text_color=”#111111″ header_5_font_size=”18px” header_5_line_height=”1.4em” header_6_font=”IBM Plex Sans Condensed|IBM Plex Sans Condensed_weight|||||||” header_6_text_color=”#111111″ header_6_line_height=”1.5em” text_orientation=”center” max_width=”800px” module_alignment=”center” custom_margin=”||||false|false” hover_enabled=”0″ text_font_size_tablet=”15px” text_font_size_phone=”14px” text_font_size_last_edited=”on|phone” header_font_size_tablet=”40px” header_font_size_phone=”24px” header_font_size_last_edited=”on|desktop” header_2_font_size_tablet=”28px” header_2_font_size_phone=”20px” header_2_font_size_last_edited=”on|phone” header_3_font_size_tablet=”22px” header_3_font_size_phone=”17px” header_3_font_size_last_edited=”on|phone” header_4_font_size_tablet=”18px” header_4_font_size_phone=”15px” header_4_font_size_last_edited=”on|tablet” header_5_font_size_tablet=”15px” header_5_font_size_phone=”14px” header_5_font_size_last_edited=”on|desktop” header_6_font_size_tablet=”13px” header_6_font_size_phone=”13px” header_6_font_size_last_edited=”on|desktop” global_colors_info=”{}” sticky_enabled=”0″]<\/p>\n

Here are some straightforward, eco-friendly strategies you can implement to minimize environmental impact while maintaining strong sales and an excellent customer experience. Plus, we\u2019ve included an eco-meter to help you track and measure the success of your sustainable efforts.<\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row make_equal=”on” _builder_version=”4.24.3″ _module_preset=”5138c454-be54-4233-bd3b-f8e6a8747976″ global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.24.3″ _module_preset=”50607da8-57bc-4d4b-aaef-f02e41c2cc4a” background_color=”#FFFFFF” custom_padding=”30px|30px|30px|30px|true|true” custom_padding_tablet=”30px|30px|30px|30px|true|true” custom_padding_phone=”20px|20px|20px|20px|false|true” custom_padding_last_edited=”on|phone” border_radii=”on|6px|6px|6px|6px” box_shadow_style=”preset1″ box_shadow_vertical=”24px” box_shadow_blur=”72px” box_shadow_spread=”-12px” box_shadow_color=”rgba(0,0,0,0.12)” global_colors_info=”{}”][et_pb_blurb title=”1. Educate and Empower: Be the Brand That Inspires Conscious Choices \ud83c\udf0d” use_icon=”on” font_icon=”||fa||900″ icon_color=”#57cc99″ image_icon_width=”32px” icon_alignment=”left” content_max_width=”100%” _builder_version=”4.27.2″ _module_preset=”212b201d-2c34-41bd-936c-851b7357d08b” header_font=”IBM Plex Sans Condensed|IBM Plex Sans Condensed_weight|||||||” header_text_color=”#111111″ header_font_size=”18px” header_line_height=”1.4em” body_font=”IBM Plex Sans|IBM Plex Sans_weight|||||||” body_text_color=”rgba(0,0,0,0.64)” body_font_size=”16px” body_line_height=”1.75em” body_link_text_color=”#22577a” background_mask_style=”corner-square” image_icon_custom_margin=”||||false|false” image_icon_custom_padding=”||||false|false” animation=”off” hover_enabled=”0″ header_font_size_tablet=”15px” header_font_size_phone=”13px” header_font_size_last_edited=”on|phone” body_font_size_tablet=”15px” body_font_size_phone=”14px” body_font_size_last_edited=”on|desktop” border_radii_image=”on|6px|6px|6px|6px” locked=”off” global_colors_info=”{%22#3c3a47%22:%91%22body_text_color%22,%22body_text_color%22%93,%22#0e0c19%22:%91%22header_text_color%22,%22header_text_color%22%93,%22#57cc99%22:%91%22icon_color%22%93}” sticky_enabled=”0″]<\/p>\n

Black Friday is the perfect opportunity to show that shopping can be mindful. Use your brand\u2019s platform to educate consumers about making choices that last beyond just this season. Remind them of the saying: “Buy less, choose well, make it last.”<\/em><\/span><\/p>\n

Eco-Meter:<\/span><\/strong> Track engagement metrics on eco-conscious content, such as email open rates and clicks on sustainability-focused blog posts or social media shares. Aim for a 20% increase in engagement with this content compared to non-sustainable promotions.<\/span><\/p>\n

[\/et_pb_blurb][\/et_pb_column][\/et_pb_row][et_pb_row make_equal=”on” _builder_version=”4.24.3″ _module_preset=”5138c454-be54-4233-bd3b-f8e6a8747976″ global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.24.3″ _module_preset=”50607da8-57bc-4d4b-aaef-f02e41c2cc4a” background_color=”#FFFFFF” custom_padding=”30px|30px|30px|30px|true|true” custom_padding_tablet=”30px|30px|30px|30px|true|true” custom_padding_phone=”20px|20px|20px|20px|false|true” custom_padding_last_edited=”on|phone” border_radii=”on|6px|6px|6px|6px” box_shadow_style=”preset1″ box_shadow_vertical=”24px” box_shadow_blur=”72px” box_shadow_spread=”-12px” box_shadow_color=”rgba(0,0,0,0.12)” global_colors_info=”{}”][et_pb_blurb title=”2. Spotlight Sustainable Products and Reduce That Packaging” use_icon=”on” font_icon=”||fa||900″ icon_color=”#57cc99″ image_icon_width=”32px” icon_alignment=”left” content_max_width=”100%” _builder_version=”4.27.2″ _module_preset=”212b201d-2c34-41bd-936c-851b7357d08b” header_font=”IBM Plex Sans Condensed|IBM Plex Sans Condensed_weight|||||||” header_text_color=”#111111″ header_font_size=”18px” header_line_height=”1.4em” body_font=”IBM Plex Sans|IBM Plex Sans_weight|||||||” body_text_color=”rgba(0,0,0,0.64)” body_font_size=”16px” body_line_height=”1.75em” body_link_text_color=”#22577a” background_mask_style=”corner-square” image_icon_custom_margin=”||||false|false” image_icon_custom_padding=”||||false|false” animation=”off” hover_enabled=”0″ header_font_size_tablet=”15px” header_font_size_phone=”13px” header_font_size_last_edited=”on|phone” body_font_size_tablet=”15px” body_font_size_phone=”14px” body_font_size_last_edited=”on|desktop” border_radii_image=”on|6px|6px|6px|6px” locked=”off” global_colors_info=”{%22#3c3a47%22:%91%22body_text_color%22,%22body_text_color%22%93,%22#0e0c19%22:%91%22header_text_color%22,%22header_text_color%22%93,%22#57cc99%22:%91%22icon_color%22%93}” sticky_enabled=”0″]<\/p>\n

Eco-friendly products are in demand. In fact, products marketed as sustainable grew 2.7 times faster than those that were not. <\/span>McKinsey & Company<\/a><\/span><\/p>\n

Make it easy for customers to find your sustainable selections by creating a \u201cGreen Friday\u201d section on your website. And while we\u2019re at it, let\u2019s wrap them up in planet-friendly packaging. Gone are the days of excessive, single-use plastic wrap! Instead, opt for recycled, biodegradable, or reusable packaging options.<\/span><\/p>\n

Green Tip:<\/span><\/strong> Include a little note with each order that says, \u201cWrapped with love (and the planet in mind).\u201d<\/em><\/span><\/p>\n

Eco-Meter:<\/span><\/strong> Track sales of sustainably marketed products and set a target, like a 30% increase in eco-product sales over last year\u2019s Black Friday. Also, aim to reduce packaging costs by 10% by using minimalist packaging.<\/span><\/p>\n

[\/et_pb_blurb][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.27.2″ _module_preset=”default” column_structure=”1_2,1_2″][et_pb_column _builder_version=”4.27.2″ _module_preset=”default” type=”1_2″][et_pb_circle_counter title=”30% Increase in Eco-product Sales” number=”30″ bar_bg_color=”#000000″ circle_color=”rgba(0,0,0,0.08)” circle_color_alpha=”1″ module_class=”ai_ignore_number” _builder_version=”4.27.2″ _module_preset=”a7af523d-6b24-472c-84cc-c92908843c7c” title_font=”IBM Plex Sans Condensed|IBM Plex Sans Condensed_weight|||||||” title_text_color=”#111111″ title_font_size=”18px” title_line_height=”1.3em” number_font=”IBM Plex Sans|IBM Plex Sans_weight|||||||” number_text_color=”#000000″ hover_enabled=”0″ title_font_size_tablet=”15px” title_font_size_phone=”14px” title_font_size_last_edited=”on|phone” locked=”off” global_colors_info=”{%22gcid-36fd78a7-34bc-404d-873c-dafa34efaae5%22:%91%22icon_color%22,%22icon_color%22%93,%22gcid-7cadd8b3-5228-48e4-90c4-212d09232f7b%22:%91%22title_text_color%22,%22title_text_color%22%93,%22gcid-f2943306-fa6c-45f0-b632-5fc00151366a%22:%91%22bar_bg_color%22,%22bar_bg_color%22%93,%22gcid-828accbb-1ed2-407d-95be-20ab4e191566%22:%91%22circle_color%22,%22circle_color%22%93}” sticky_enabled=”0″][\/et_pb_circle_counter][\/et_pb_column][et_pb_column _builder_version=”4.27.2″ _module_preset=”default” type=”1_2″][et_pb_circle_counter title=”10% Reduction in Packaging Costs” number=”10″ bar_bg_color=”#22577a” circle_color=”rgba(0,0,0,0.08)” circle_color_alpha=”1″ module_class=”ai_ignore_number” _builder_version=”4.27.2″ _module_preset=”a7af523d-6b24-472c-84cc-c92908843c7c” title_font=”IBM Plex Sans Condensed|IBM Plex Sans Condensed_weight|||||||” title_text_color=”#111111″ title_font_size=”18px” title_line_height=”1.3em” number_font=”IBM Plex Sans|IBM Plex Sans_weight|||||||” number_text_color=”#22577a” hover_enabled=”0″ title_font_size_tablet=”15px” title_font_size_phone=”14px” title_font_size_last_edited=”on|phone” locked=”off” global_colors_info=”{%22gcid-36fd78a7-34bc-404d-873c-dafa34efaae5%22:%91%22icon_color%22,%22icon_color%22%93,%22gcid-7cadd8b3-5228-48e4-90c4-212d09232f7b%22:%91%22title_text_color%22,%22title_text_color%22%93,%22gcid-828accbb-1ed2-407d-95be-20ab4e191566%22:%91%22circle_color%22,%22circle_color%22%93}” sticky_enabled=”0″][\/et_pb_circle_counter][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”3_5,2_5″ make_equal=”on” _builder_version=”4.24.3″ _module_preset=”5138c454-be54-4233-bd3b-f8e6a8747976″ global_colors_info=”{}”][et_pb_column type=”3_5″ _builder_version=”4.24.3″ _module_preset=”50607da8-57bc-4d4b-aaef-f02e41c2cc4a” background_color=”#FFFFFF” custom_padding=”30px|30px|30px|30px|true|true” custom_padding_tablet=”30px|30px|30px|30px|true|true” custom_padding_phone=”20px|20px|20px|20px|false|true” custom_padding_last_edited=”on|phone” border_radii=”on|6px|6px|6px|6px” box_shadow_style=”preset1″ box_shadow_vertical=”24px” box_shadow_blur=”72px” box_shadow_spread=”-12px” box_shadow_color=”rgba(0,0,0,0.12)” global_colors_info=”{}”][et_pb_blurb title=”3. Support Local and Ethical Brands \ud83e\udd1d” use_icon=”on” font_icon=”||fa||900″ icon_color=”#57cc99″ image_icon_width=”32px” icon_alignment=”left” content_max_width=”100%” _builder_version=”4.27.2″ _module_preset=”212b201d-2c34-41bd-936c-851b7357d08b” header_font=”IBM Plex Sans Condensed|IBM Plex Sans Condensed_weight|||||||” header_text_color=”#111111″ header_font_size=”18px” header_line_height=”1.4em” body_font=”IBM Plex Sans|IBM Plex Sans_weight|||||||” body_text_color=”rgba(0,0,0,0.64)” body_font_size=”16px” body_line_height=”1.75em” body_link_text_color=”#22577a” background_mask_style=”corner-square” image_icon_custom_margin=”||||false|false” image_icon_custom_padding=”||||false|false” animation=”off” hover_enabled=”0″ header_font_size_tablet=”15px” header_font_size_phone=”13px” header_font_size_last_edited=”on|phone” body_font_size_tablet=”15px” body_font_size_phone=”14px” body_font_size_last_edited=”on|desktop” border_radii_image=”on|6px|6px|6px|6px” locked=”off” global_colors_info=”{%22#3c3a47%22:%91%22body_text_color%22,%22body_text_color%22%93,%22#0e0c19%22:%91%22header_text_color%22,%22header_text_color%22%93,%22#57cc99%22:%91%22icon_color%22%93}” sticky_enabled=”0″]<\/p>\n

This is a chance to show your customers that you\u2019re supporting more than just profits. Partnering with local, ethical brands shows your commitment to the community and the planet. Plus, locally sourced products reduce transportation emissions\u2014win-win!<\/span><\/p>\n

Green Tip:<\/span><\/strong> Let your customers know they\u2019re supporting local heroes. \u201cShop local, support small, and make a big difference!\u201d<\/span><\/p>\n

Eco-Meter:<\/span><\/strong> Measure the sales of locally produced items and track new customer acquisition from these partnerships. Setting a 15% increase in sales from local products over the previous year\u2019s Black Friday is a solid start.<\/span><\/p>\n

[\/et_pb_blurb][\/et_pb_column][et_pb_column type=”2_5″ _builder_version=”4.24.3″ _module_preset=”50607da8-57bc-4d4b-aaef-f02e41c2cc4a” background_color=”#FFFFFF” custom_padding=”30px|30px|30px|30px|true|true” custom_padding_tablet=”30px|30px|30px|30px|true|true” custom_padding_phone=”20px|20px|20px|20px|false|true” custom_padding_last_edited=”on|phone” border_radii=”on|6px|6px|6px|6px” box_shadow_style=”preset1″ box_shadow_vertical=”24px” box_shadow_blur=”72px” box_shadow_spread=”-12px” box_shadow_color=”rgba(0,0,0,0.12)” global_colors_info=”{}”][et_pb_circle_counter title=”15% Increase in Local Product Sales” number=”15″ bar_bg_color=”#57cc99″ circle_color=”rgba(0,0,0,0.08)” circle_color_alpha=”1″ module_class=”ai_ignore_number” _builder_version=”4.27.2″ _module_preset=”a7af523d-6b24-472c-84cc-c92908843c7c” title_font=”IBM Plex Sans Condensed|IBM Plex Sans Condensed_weight|||||||” title_text_color=”#111111″ title_font_size=”18px” title_line_height=”1.3em” number_font=”IBM Plex Sans|IBM Plex Sans_weight|||||||” number_text_color=”#57cc99″ hover_enabled=”0″ title_font_size_tablet=”15px” title_font_size_phone=”14px” title_font_size_last_edited=”on|phone” locked=”off” global_colors_info=”{%22gcid-36fd78a7-34bc-404d-873c-dafa34efaae5%22:%91%22icon_color%22,%22icon_color%22,%22icon_color%22,%22icon_color%22%93,%22gcid-828accbb-1ed2-407d-95be-20ab4e191566%22:%91%22circle_color%22,%22circle_color%22,%22circle_color%22,%22circle_color%22%93,%22#22577a%22:%91%22bar_bg_color%22%93,%22#0e0c19%22:%91%22title_text_color%22,%22title_text_color%22%93,%22gcid-7cadd8b3-5228-48e4-90c4-212d09232f7b%22:%91%22title_text_color%22,%22title_text_color%22%93,%22#57cc99%22:%91%22bar_bg_color%22,%22number_text_color%22%93}” sticky_enabled=”0″][\/et_pb_circle_counter][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”3_4,1_4″ make_equal=”on” _builder_version=”4.24.3″ _module_preset=”5138c454-be54-4233-bd3b-f8e6a8747976″ global_colors_info=”{}”][et_pb_column type=”3_4″ _builder_version=”4.24.3″ _module_preset=”50607da8-57bc-4d4b-aaef-f02e41c2cc4a” background_color=”#FFFFFF” custom_padding=”30px|30px|30px|30px|true|true” custom_padding_tablet=”30px|30px|30px|30px|true|true” custom_padding_phone=”20px|20px|20px|20px|false|true” custom_padding_last_edited=”on|phone” border_radii=”on|6px|6px|6px|6px” box_shadow_style=”preset1″ box_shadow_vertical=”24px” box_shadow_blur=”72px” box_shadow_spread=”-12px” box_shadow_color=”rgba(0,0,0,0.12)” global_colors_info=”{}”][et_pb_blurb title=”4. Choose Green Shipping Options \ud83d\ude9a\ud83d\udca8” use_icon=”on” font_icon=”||fa||900″ icon_color=”#57cc99″ image_icon_width=”32px” icon_alignment=”left” content_max_width=”100%” _builder_version=”4.27.2″ _module_preset=”212b201d-2c34-41bd-936c-851b7357d08b” header_font=”IBM Plex Sans Condensed|IBM Plex Sans Condensed_weight|||||||” header_text_color=”#111111″ header_font_size=”18px” header_line_height=”1.4em” body_font=”IBM Plex Sans|IBM Plex Sans_weight|||||||” body_text_color=”rgba(0,0,0,0.64)” body_font_size=”16px” body_line_height=”1.75em” body_link_text_color=”#22577a” background_mask_style=”corner-square” image_icon_custom_margin=”||||false|false” image_icon_custom_padding=”||||false|false” animation=”off” hover_enabled=”0″ header_font_size_tablet=”15px” header_font_size_phone=”13px” header_font_size_last_edited=”on|phone” body_font_size_tablet=”15px” body_font_size_phone=”14px” body_font_size_last_edited=”on|desktop” border_radii_image=”on|6px|6px|6px|6px” locked=”off” global_colors_info=”{%22#3c3a47%22:%91%22body_text_color%22,%22body_text_color%22%93,%22#0e0c19%22:%91%22header_text_color%22,%22header_text_color%22%93,%22#57cc99%22:%91%22icon_color%22%93}” sticky_enabled=”0″]<\/p>\n

Shipping can be a massive contributor to carbon emissions, but there are ways to reduce it. Consider offering incentives for greener choices, like slower shipping options or in-store pickup.<\/span><\/p>\n

Green Tip:<\/span><\/strong> Label eco-shipping options as \u201cPlanet-Picked\u201d choices, and highlight the environmental benefits in fun ways, like a note saying, \u201cThanks for helping reduce our carbon footprint!\u201d<\/em><\/span><\/p>\n

Eco-Meter:<\/span><\/strong> Track how many customers choose eco-friendly shipping options and aim for at least 20% of orders to opt for these choices.<\/span><\/p>\n

[\/et_pb_blurb][\/et_pb_column][et_pb_column type=”1_4″ _builder_version=”4.24.3″ _module_preset=”50607da8-57bc-4d4b-aaef-f02e41c2cc4a” background_color=”#FFFFFF” custom_padding=”30px|30px|30px|30px|true|true” custom_padding_tablet=”30px|30px|30px|30px|true|true” custom_padding_phone=”20px|20px|20px|20px|false|true” custom_padding_last_edited=”on|phone” border_radii=”on|6px|6px|6px|6px” box_shadow_style=”preset1″ box_shadow_vertical=”24px” box_shadow_blur=”72px” box_shadow_spread=”-12px” box_shadow_color=”rgba(0,0,0,0.12)” global_colors_info=”{}”][et_pb_circle_counter title=”20% Increase in Eco-friendly Shipping” number=”20″ bar_bg_color=”#22577a” circle_color=”rgba(0,0,0,0.08)” circle_color_alpha=”1″ module_class=”ai_ignore_number” _builder_version=”4.27.2″ _module_preset=”a7af523d-6b24-472c-84cc-c92908843c7c” title_font=”IBM Plex Sans Condensed|IBM Plex Sans Condensed_weight|||||||” title_text_color=”#111111″ title_font_size=”18px” title_line_height=”1.3em” number_font=”IBM Plex Sans|IBM Plex Sans_weight|||||||” number_text_color=”#22577a” hover_enabled=”0″ title_font_size_tablet=”15px” title_font_size_phone=”14px” title_font_size_last_edited=”on|phone” locked=”off” global_colors_info=”{%22gcid-36fd78a7-34bc-404d-873c-dafa34efaae5%22:%91%22icon_color%22,%22icon_color%22%93,%22gcid-7cadd8b3-5228-48e4-90c4-212d09232f7b%22:%91%22title_text_color%22,%22title_text_color%22%93,%22gcid-828accbb-1ed2-407d-95be-20ab4e191566%22:%91%22circle_color%22,%22circle_color%22%93}” sticky_enabled=”0″][\/et_pb_circle_counter][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”3_5,2_5″ make_equal=”on” _builder_version=”4.24.3″ _module_preset=”5138c454-be54-4233-bd3b-f8e6a8747976″ global_colors_info=”{}”][et_pb_column type=”3_5″ _builder_version=”4.24.3″ _module_preset=”50607da8-57bc-4d4b-aaef-f02e41c2cc4a” background_color=”#FFFFFF” custom_padding=”30px|30px|30px|30px|true|true” custom_padding_tablet=”30px|30px|30px|30px|true|true” custom_padding_phone=”20px|20px|20px|20px|false|true” custom_padding_last_edited=”on|phone” border_radii=”on|6px|6px|6px|6px” box_shadow_style=”preset1″ box_shadow_vertical=”24px” box_shadow_blur=”72px” box_shadow_spread=”-12px” box_shadow_color=”rgba(0,0,0,0.12)” global_colors_info=”{}”][et_pb_blurb title=”5. Recycling Programs and Trade-Ins \u267b\ufe0f” use_icon=”on” font_icon=”||fa||900″ icon_color=”#57cc99″ image_icon_width=”32px” icon_alignment=”left” content_max_width=”100%” _builder_version=”4.27.2″ _module_preset=”212b201d-2c34-41bd-936c-851b7357d08b” header_font=”IBM Plex Sans Condensed|IBM Plex Sans Condensed_weight|||||||” header_text_color=”#111111″ header_font_size=”18px” header_line_height=”1.4em” body_font=”IBM Plex Sans|IBM Plex Sans_weight|||||||” body_text_color=”rgba(0,0,0,0.64)” body_font_size=”16px” body_line_height=”1.75em” body_link_text_color=”#22577a” background_mask_style=”corner-square” image_icon_custom_margin=”||||false|false” image_icon_custom_padding=”||||false|false” animation=”off” hover_enabled=”0″ header_font_size_tablet=”15px” header_font_size_phone=”13px” header_font_size_last_edited=”on|phone” body_font_size_tablet=”15px” body_font_size_phone=”14px” body_font_size_last_edited=”on|desktop” border_radii_image=”on|6px|6px|6px|6px” locked=”off” global_colors_info=”{%22#3c3a47%22:%91%22body_text_color%22,%22body_text_color%22%93,%22#0e0c19%22:%91%22header_text_color%22,%22header_text_color%22%93,%22#57cc99%22:%91%22icon_color%22%93}” sticky_enabled=”0″]<\/p>\n

Black Friday can be more than just new, new, new!<\/em> Why not set up a recycling program for old products or offer discounts when customers trade in gently used items? It\u2019s a wonderful way to make customers feel involved and help the environment at the same time.<\/span><\/p>\n

Eco-Meter:<\/span><\/strong> Set up and track customer participation in recycling or trade-in programs. Start with a goal of 5% of all transactions incorporating some form of eco-conscious return or trade-in program.<\/span><\/p>\n

[\/et_pb_blurb][\/et_pb_column][et_pb_column type=”2_5″ _builder_version=”4.24.3″ _module_preset=”50607da8-57bc-4d4b-aaef-f02e41c2cc4a” background_color=”#FFFFFF” custom_padding=”30px|30px|30px|30px|true|true” custom_padding_tablet=”30px|30px|30px|30px|true|true” custom_padding_phone=”20px|20px|20px|20px|false|true” custom_padding_last_edited=”on|phone” border_radii=”on|6px|6px|6px|6px” box_shadow_style=”preset1″ box_shadow_vertical=”24px” box_shadow_blur=”72px” box_shadow_spread=”-12px” box_shadow_color=”rgba(0,0,0,0.12)” global_colors_info=”{}”][et_pb_circle_counter title=”5% Increase in Recycling Programs” number=”5″ bar_bg_color=”#000000″ circle_color=”rgba(0,0,0,0.08)” circle_color_alpha=”1″ module_class=”ai_ignore_number” _builder_version=”4.27.2″ _module_preset=”a7af523d-6b24-472c-84cc-c92908843c7c” title_font=”IBM Plex Sans Condensed|IBM Plex Sans Condensed_weight|||||||” title_text_color=”#111111″ title_font_size=”18px” title_line_height=”1.3em” number_font=”IBM Plex Sans|IBM Plex Sans_weight|||||||” number_text_color=”#000000″ hover_enabled=”0″ title_font_size_tablet=”15px” title_font_size_phone=”14px” title_font_size_last_edited=”on|phone” locked=”off” global_colors_info=”{%22gcid-36fd78a7-34bc-404d-873c-dafa34efaae5%22:%91%22icon_color%22,%22icon_color%22%93,%22gcid-7cadd8b3-5228-48e4-90c4-212d09232f7b%22:%91%22title_text_color%22,%22title_text_color%22%93,%22gcid-f2943306-fa6c-45f0-b632-5fc00151366a%22:%91%22bar_bg_color%22,%22bar_bg_color%22%93,%22gcid-828accbb-1ed2-407d-95be-20ab4e191566%22:%91%22circle_color%22,%22circle_color%22%93}” sticky_enabled=”0″][\/et_pb_circle_counter][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_2,1_2″ make_equal=”on” _builder_version=”4.24.3″ _module_preset=”5138c454-be54-4233-bd3b-f8e6a8747976″ global_colors_info=”{}” custom_padding=”27px|||||”][et_pb_column type=”1_2″ _builder_version=”4.24.3″ _module_preset=”50607da8-57bc-4d4b-aaef-f02e41c2cc4a” background_color=”#FFFFFF” custom_padding=”30px|30px|30px|30px|true|true” custom_padding_tablet=”30px|30px|30px|30px|true|true” custom_padding_phone=”20px|20px|20px|20px|false|true” custom_padding_last_edited=”on|phone” border_radii=”on|6px|6px|6px|6px” box_shadow_style=”preset1″ box_shadow_vertical=”24px” box_shadow_blur=”72px” box_shadow_spread=”-12px” box_shadow_color=”rgba(0,0,0,0.12)” global_colors_info=”{}”][et_pb_blurb title=”6. Go Digital with Promotions and Reduce Paper Waste \ud83d\udcf2” use_icon=”on” font_icon=”||fa||900″ icon_color=”#57cc99″ image_icon_width=”32px” icon_alignment=”left” content_max_width=”100%” _builder_version=”4.27.2″ _module_preset=”212b201d-2c34-41bd-936c-851b7357d08b” header_font=”IBM Plex Sans Condensed|IBM Plex Sans Condensed_weight|||||||” header_text_color=”#111111″ header_font_size=”18px” header_line_height=”1.4em” body_font=”IBM Plex Sans|IBM Plex Sans_weight|||||||” body_text_color=”rgba(0,0,0,0.64)” body_font_size=”16px” body_line_height=”1.75em” body_link_text_color=”#22577a” background_mask_style=”corner-square” image_icon_custom_margin=”||||false|false” image_icon_custom_padding=”||||false|false” animation=”off” hover_enabled=”0″ header_font_size_tablet=”15px” header_font_size_phone=”13px” header_font_size_last_edited=”on|phone” body_font_size_tablet=”15px” body_font_size_phone=”14px” body_font_size_last_edited=”on|desktop” border_radii_image=”on|6px|6px|6px|6px” locked=”off” global_colors_info=”{%22#3c3a47%22:%91%22body_text_color%22,%22body_text_color%22%93,%22#0e0c19%22:%91%22header_text_color%22,%22header_text_color%22%93,%22#57cc99%22:%91%22icon_color%22%93}” sticky_enabled=”0″]<\/p>\n

Forget the flyers and printed coupons! Opt for digital-only promotions that are just as effective and much better for the planet. Consider offering digital gift cards and sending promo codes via email or SMS.<\/span><\/p>\n

Green Tip:<\/span><\/strong> Send customers a message that says, \u201cSaving paper, saving the planet, and saving you a little cash\u2014talk about a triple win!\u201d<\/em><\/span><\/p>\n

Eco-Meter:<\/span><\/strong> Measure customer engagement with digital promotions and aim for a 25% increase in digital coupon redemptions over last year.<\/span><\/p>\n

[\/et_pb_blurb][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.24.3″ _module_preset=”50607da8-57bc-4d4b-aaef-f02e41c2cc4a” background_color=”#FFFFFF” custom_padding=”30px|30px|30px|30px|true|true” custom_padding_tablet=”30px|30px|30px|30px|true|true” custom_padding_phone=”20px|20px|20px|20px|false|true” custom_padding_last_edited=”on|phone” border_radii=”on|6px|6px|6px|6px” box_shadow_style=”preset1″ box_shadow_vertical=”24px” box_shadow_blur=”72px” box_shadow_spread=”-12px” box_shadow_color=”rgba(0,0,0,0.12)” global_colors_info=”{}”][et_pb_blurb title=”7. Give Back to the Planet \ud83c\udf32” use_icon=”on” font_icon=”||fa||900″ icon_color=”#57cc99″ image_icon_width=”32px” icon_alignment=”left” content_max_width=”100%” _builder_version=”4.27.2″ _module_preset=”212b201d-2c34-41bd-936c-851b7357d08b” header_font=”IBM Plex Sans Condensed|IBM Plex Sans Condensed_weight|||||||” header_text_color=”#111111″ header_font_size=”18px” header_line_height=”1.4em” body_font=”IBM Plex Sans|IBM Plex Sans_weight|||||||” body_text_color=”rgba(0,0,0,0.64)” body_font_size=”16px” body_line_height=”1.75em” body_link_text_color=”#22577a” background_mask_style=”corner-square” image_icon_custom_margin=”||||false|false” image_icon_custom_padding=”||||false|false” animation=”off” hover_enabled=”0″ header_font_size_tablet=”15px” header_font_size_phone=”13px” header_font_size_last_edited=”on|phone” body_font_size_tablet=”15px” body_font_size_phone=”14px” body_font_size_last_edited=”on|desktop” border_radii_image=”on|6px|6px|6px|6px” locked=”off” global_colors_info=”{%22#3c3a47%22:%91%22body_text_color%22,%22body_text_color%22%93,%22#0e0c19%22:%91%22header_text_color%22,%22header_text_color%22%93,%22#57cc99%22:%91%22icon_color%22%93}” sticky_enabled=”0″]<\/p>\n

Here\u2019s a powerful way to make Green Friday count: donate a portion of sales to an environmental cause. Whether it\u2019s planting trees, supporting clean water initiatives, or protecting endangered habitats, giving back creates brand loyalty and leaves a lasting impact.<\/span><\/p>\n

Green Tip:<\/span><\/strong> Use a call-to-action like, \u201cFor every purchase, we\u2019ll plant a tree. Join us in growing a greener future!\u201d<\/em><\/span><\/p>\n

Eco-Meter:<\/span><\/strong> Track customer donations and calculate the total environmental impact (e.g., number of trees planted). A goal of $1 per order donation can have a meaningful impact when scaled across Black Friday.<\/span><\/p>\n

[\/et_pb_blurb][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ fullwidth=”on” theme_builder_area=”post_content” _builder_version=”4.27.2″ _module_preset=”default”][et_pb_fullwidth_image src=”https:\/\/everbluepartners.com\/wp-content\/uploads\/2024\/11\/Green-is-the-new-black-5.png” _builder_version=”4.27.2″ _module_preset=”default” theme_builder_area=”post_content” title_text=”Green is the new black (5)” hover_enabled=”0″ sticky_enabled=”0″][\/et_pb_fullwidth_image][\/et_pb_section][et_pb_section fb_built=”1″ admin_label=”Text” _builder_version=”4.27.2″ _module_preset=”default” hover_enabled=”0″ locked=”off” collapsed=”on” global_colors_info=”{}” theme_builder_area=”post_content” sticky_enabled=”0″ max_width=”100%”][et_pb_row _builder_version=”4.17.6″ _module_preset=”5138c454-be54-4233-bd3b-f8e6a8747976″ global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_column type=”4_4″ _builder_version=”4.16″ _module_preset=”73121f80-a3ef-4484-8763-c3f18e3c56d2″ global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_heading title=”Wrapping It Up: Join the Green Friday Movement \ud83c\udf31” _builder_version=”4.27.2″ _module_preset=”f0c675ea-2574-4d0e-b725-30f8550a8550″ title_level=”h4″ title_font=”IBM Plex Sans|IBM Plex Sans Condensed_weight||on|||||” title_text_color=”#22577a” title_font_size=”14px” title_letter_spacing=”1px” title_line_height=”1.4em” custom_margin=”||10px||false|false” hover_enabled=”0″ title_font_size_tablet=”13px” title_font_size_phone=”13px” title_font_size_last_edited=”on|desktop” global_colors_info=”{%22#22577a%22:%91%22title_text_color%22%93}” theme_builder_area=”post_content” sticky_enabled=”0″][\/et_pb_heading][et_pb_heading title=”Happy Green Friday! \ud83d\udecd\ufe0f\ud83d\udc9a” _builder_version=”4.24.3″ _module_preset=”c33f07d9-41e0-421a-8799-5799df695cce” title_level=”h2″ title_font=”IBM Plex Sans Condensed|IBM Plex Sans Condensed_weight|||||||” title_text_color=”#111111″ title_font_size=”50px” title_line_height=”1.2em” custom_margin=”||10px||false|false” title_font_size_tablet=”28px” title_font_size_phone=”20px” title_font_size_last_edited=”on|phone” global_colors_info=”{}” theme_builder_area=”post_content”][\/et_pb_heading][et_pb_text quote_border_color=”#57cc99″ _builder_version=”4.24.3″ _module_preset=”2c55a9c4-feed-423b-9edb-ae0b5b365cac” text_font=”IBM Plex Sans|IBM Plex Sans_weight|||||||” text_text_color=”rgba(0,0,0,0.64)” text_font_size=”16px” text_line_height=”1.75em” link_font=”|IBM Plex Sans_weight|||||||” link_text_color=”#22577a” quote_font=”IBM Plex Sans Condensed|IBM Plex Sans Condensed_weight|||||||” quote_text_color=”#111111″ header_font=”IBM Plex Sans Condensed|IBM Plex Sans Condensed_weight|||||||” header_text_color=”#111111″ header_font_size=”72px” header_line_height=”1.15em” header_2_font=”IBM Plex Sans Condensed|IBM Plex Sans Condensed_weight|||||||” header_2_text_color=”#111111″ header_2_font_size=”50px” header_2_line_height=”1.2em” header_3_font=”IBM Plex Sans Condensed|IBM Plex Sans Condensed_weight|||||||” header_3_text_color=”#111111″ header_3_font_size=”32px” header_3_line_height=”1.3em” header_4_font=”IBM Plex Sans Condensed|IBM Plex Sans Condensed_weight|||||||” header_4_text_color=”#111111″ header_4_font_size=”24px” header_4_line_height=”1.4em” header_5_font=”IBM Plex Sans Condensed|IBM Plex Sans Condensed_weight|||||||” header_5_text_color=”#111111″ header_5_font_size=”18px” header_5_line_height=”1.4em” header_6_font=”IBM Plex Sans Condensed|IBM Plex Sans Condensed_weight|||||||” header_6_text_color=”#111111″ header_6_line_height=”1.5em” custom_margin=”||||false|false” text_font_size_tablet=”15px” text_font_size_phone=”14px” text_font_size_last_edited=”on|phone” header_font_size_tablet=”40px” header_font_size_phone=”24px” header_font_size_last_edited=”on|desktop” header_2_font_size_tablet=”28px” header_2_font_size_phone=”20px” header_2_font_size_last_edited=”on|phone” header_3_font_size_tablet=”22px” header_3_font_size_phone=”17px” header_3_font_size_last_edited=”on|phone” header_4_font_size_tablet=”18px” header_4_font_size_phone=”15px” header_4_font_size_last_edited=”on|tablet” header_5_font_size_tablet=”15px” header_5_font_size_phone=”14px” header_5_font_size_last_edited=”on|desktop” header_6_font_size_tablet=”13px” header_6_font_size_phone=”13px” header_6_font_size_last_edited=”on|desktop” locked=”off” global_colors_info=”{%22gcid-36fd78a7-34bc-404d-873c-dafa34efaae5%22:%91%22icon_color%22,%22icon_color%22%93}” body_font_size_tablet=”15px” body_font_size_phone=”14px” body_font_size_last_edited=”on|desktop” theme_builder_area=”post_content”]<\/p>\n

It\u2019s clear that Black Friday doesn\u2019t have to be at odds with sustainability. Green Friday offers the best of both worlds\u2014where conscious consumerism meets excitement for deals. So, as you prepare for this season, think about the bigger picture, and let your brand lead the charge for an eco-friendly shopping season. This Green Friday, let\u2019s make sure every cart filled is another step toward a greener, cleaner world. Because who says we can\u2019t enjoy great deals and do some good at the same time?<\/p>\n

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It\u2019s that time of year again\u2014the one that inspires images of overflowing shopping carts, endless checkout lines, and deals so good they make even the most frugal shoppers giddy. Black Friday is here! But what if this year we added a little twist? Enter: Green Friday.Traditionally, Black Friday has been all about \u201cthe more, the […]<\/p>\n","protected":false},"author":7,"featured_media":2679,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","_coblocks_attr":"","_coblocks_dimensions":"","_coblocks_responsive_height":"","_coblocks_accordion_ie_support":"","om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_uf_show_specific_survey":0,"_uf_disable_surveys":false,"footnotes":""},"categories":[15],"tags":[],"class_list":["post-2656","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-sustainability"],"aioseo_notices":[],"yoast_head":"\nThe Rise of \u2018Green Friday\u2019: How to Make Black Friday Eco-Friendly<\/title>\n<meta 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