{"id":4271,"date":"2025-11-17T22:23:52","date_gmt":"2025-11-17T22:23:52","guid":{"rendered":"https:\/\/everbluepartners.com\/?p=4271"},"modified":"2025-11-23T21:53:28","modified_gmt":"2025-11-23T21:53:28","slug":"the-tech-everyone-will-be-talking-about-at-nrf-2026","status":"publish","type":"post","link":"https:\/\/everbluepartners.com\/pt\/2025\/11\/the-tech-everyone-will-be-talking-about-at-nrf-2026\/","title":{"rendered":"As Tecnologias que Ser\u00e3o Protagonistas no NRF 2026"},"content":{"rendered":"

Um guia para varejistas navegarem pelas tecnologias emergentes no NRF e transformarem inova\u00e7\u00e3o em valor pr\u00e1tico e mensur\u00e1vel.<\/p>\n\n\n\n

O NRF \u00e9 onde o setor de varejo tem o primeiro vislumbre do que \u00e9 poss\u00edvel e do que j\u00e1 est\u00e1 redefinindo o mercado. \u00c9 onde a tecnologia deixa de ser teoria e se torna pr\u00e1tica, e onde os l\u00edderes podem avaliar quais inova\u00e7\u00f5es v\u00e3o gerar valor hoje, em vez de daqui a alguns anos. Esse equil\u00edbrio entre o que est\u00e1 surgindo e o que \u00e9 acion\u00e1vel \u00e9 o que define o The Next Now (O Pr\u00f3ximo Agora).<\/p>\n\n\n\n

Varejistas de todos os segmentos est\u00e3o lidando com expectativas cada vez mais altas dos clientes, complexidade operacional e um mercado cada vez mais competitivo. O NRF traz clareza ao mostrar quais tecnologias est\u00e3o ganhando for\u00e7a de verdade e quais delas podem fortalecer o desempenho em toda a cadeia de valor.<\/p>\n\n\n\n

IA e Automa\u00e7\u00e3o em Toda a Cadeia de Valor<\/p>\n\n\n\n

A intelig\u00eancia artificial n\u00e3o \u00e9 mais uma promessa abstrata. Ela j\u00e1 est\u00e1 moldando a previs\u00e3o de demanda, o planejamento de mercadorias (merchandising), a personaliza\u00e7\u00e3o e a orquestra\u00e7\u00e3o da cadeia de suprimentos (supply chain). Os varejistas est\u00e3o come\u00e7ando a operacionalizar a IA de maneiras que melhoram diretamente a precis\u00e3o, reduzem o trabalho manual e apoiam uma melhor tomada de decis\u00f5es. A oportunidade est\u00e1 em passar de projetos-piloto isolados de IA para capacidades integradas. O desafio \u00e9 escalar de forma respons\u00e1vel, com governan\u00e7a e resultados claros.<\/p>\n\n\n\n

PDV de \u00daltima Gera\u00e7\u00e3o e Experi\u00eancias de Checkout<\/p>\n\n\n\n

Modelos de checkout flex\u00edveis e sem fric\u00e7\u00e3o atendem tanto \u00e0s necessidades dos clientes quanto \u00e0 efici\u00eancia das lojas. As plataformas de PDV (Ponto de Venda) em nuvem est\u00e3o transformando a forma como os varejistas gerenciam a flexibilidade de pagamentos, a visibilidade do estoque e as opera\u00e7\u00f5es di\u00e1rias. No NRF, espere ver solu\u00e7\u00f5es que simplificam processos, reduzem gargalos e conectam melhor os dados do PDV aos sistemas de ERP e an\u00e1lise de dados (analytics).<\/p>\n\n\n\n

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Ferramentas que Maximizam a Efic\u00e1cia dos Colaboradores<\/p>\n\n\n\n

A tecnologia agora desempenha um papel central na capacita\u00e7\u00e3o das equipes de linha de frente. Aplicativos m\u00f3veis, ferramentas de gest\u00e3o de for\u00e7a de trabalho e pain\u00e9is de indicadores (dashboards) ajudam os funcion\u00e1rios a tomar decis\u00f5es mais inteligentes, concluir tarefas mais r\u00e1pido e oferecer um atendimento ao cliente superior. O foco deste ano est\u00e1 na usabilidade, na velocidade de ado\u00e7\u00e3o e em ferramentas que se integrem perfeitamente aos sistemas j\u00e1 existentes.<\/p>\n\n\n\n

Plataformas de Dados que Realmente Conectam os Pontos<\/p>\n\n\n\n

Os varejistas geram volumes significativos de dados, mas o valor real est\u00e1 em transformar esses dados em insights. O NRF trar\u00e1 destaque para plataformas que unificam dados de ERP, PDV, e-commerce e cadeia de suprimentos em uma \u00fanica fonte da verdade. A \u00eanfase est\u00e1 na interoperabilidade e na visibilidade de ponta a ponta para impulsionar tomadas de decis\u00e3o mais r\u00e1pidas e precisas.<\/p>\n\n\n\n

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Onde a EverBlue se Encaixa<\/p>\n\n\n\n

Na EverBlue, ajudamos os varejistas a eliminar o excesso de ru\u00eddo e focar no que realmente vai fazer o neg\u00f3cio avan\u00e7ar. Nossas equipes guiam os clientes pela complexidade da integra\u00e7\u00e3o de IA, PDVs modernos, ferramentas de capacita\u00e7\u00e3o de colaboradores e plataformas de dados integradas, para que seus investimentos em tecnologia se traduzam em um desempenho mensur\u00e1vel e duradouro.<\/p>\n\n\n\n

modern POS, employee enablement tools, and connected data platforms so their technology investments create measurable, lasting performance.<\/p>\n\n\n\n

Se voc\u00ea quer traduzir os insights do NRF em um planejamento (roadmap) pr\u00e1tico e realiz\u00e1vel, venha nos visitar no Estande 609. Adorar\u00edamos explorar como essas tecnologias podem se alinhar aos seus objetivos e \u00e0 sua realidade operacional.<\/p>\n\n\n\n

<\/div>\n\n\n\n
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Agende um hor\u00e1rio conosco<\/a><\/div>\n<\/div>\n\n\n\n
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Kurt Ramcharan, <\/em><\/mark>
Diretor de Receita (Chief Revenue Officer), EverBlue Partners<\/em><\/mark><\/strong><\/figcaption><\/figure>\n<\/div>\n\n\n\n
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\u201cA NRF \u00e9 poderosa porque traz clareza. Os varejistas entram com d\u00favidas e saem com um direcionamento. Nosso trabalho \u00e9 ajud\u00e1-los a transformar esse direcionamento em resultados reais.\u201d<\/h2>\n<\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"

A retailer\u2019s guide to navigating emerging technology at NRF and turning innovation into practical, measurable value. NRF is where the retail industry gets a first look at what is possible and what is already reshaping the market. It is where technology moves from theory into practice and where leaders can evaluate which innovations will create […]<\/p>\n","protected":false},"author":13,"featured_media":4277,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"off","_et_pb_old_content":"\n

Meta description: A retailer\u2019s guide to navigating emerging technology at NRF and turning innovation into practical, measurable value.<\/p>\n\n\n\n

NRF is where the retail industry gets a first look at what is possible and what is already reshaping the market. It is where technology moves from theory into practice and where leaders can evaluate which innovations will create value today rather than years from now. That balance between what is emerging and what is actionable is what defines The Next Now.<\/p>\n\n\n\n

Retailers across segments are navigating rising customer expectations, operational complexity, and an increasingly competitive market. NRF provides clarity by showing which technologies are gaining real momentum and which ones can strengthen performance across the value chain.<\/p>\n\n\n\n

AI and Automation Across the Value Chain<\/p>\n\n\n\n

AI is no longer an abstract promise. It is already shaping forecasting, merchandising, personalization, and upstream supply chain orchestration. Retailers are beginning to operationalize AI in ways that directly improve accuracy, reduce manual work, and support better decision making. The opportunity lies in moving from isolated AI pilots to connected capabilities. The challenge is to scale responsibly with governance and clear outcomes.<\/p>\n\n\n\n

Next-Generation POS and Checkout Experiences<\/p>\n\n\n\n

Frictionless and flexible checkout models address both customer needs and store efficiency. Cloud POS platforms are transforming how retailers manage payment flexibility, inventory visibility, and daily operations. At NRF, expect to see solutions that simplify processes, reduce bottlenecks, and better connect POS data to ERP and analytics systems.<\/p>\n\n\n\n

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Tools that Boost Employee Effectiveness<\/p>\n\n\n\n

Technology now plays a central role in empowering frontline teams. Mobile applications, workforce tools, and analytics dashboards help associates make smarter decisions, complete tasks faster, and deliver stronger customer service. The focus this year is on usability, speed to adoption, and tools that integrate cleanly into existing systems.<\/p>\n\n\n\n

Data Platforms that Truly Connect the Dots<\/p>\n\n\n\n

Retailers generate significant volumes of data, but the real value lies in elevating that data into insight. NRF will spotlight platforms that unify ERP, POS, ecommerce, and supply chain data into a single source of truth. The emphasis is on interoperability and end-to-end visibility to drive faster, better decision making.<\/p>\n\n\n\n

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Where EverBlue Fits In<\/p>\n\n\n\n

At EverBlue, we help retailers cut through the noise and focus on what will actually move the business forward. Our teams guide clients through the complexity of integrating AI,<\/p>\n\n\n\n

modern POS, employee enablement tools, and connected data platforms so their technology investments create measurable, lasting performance.<\/p>\n\n\n\n

If you want to translate NRF insights into a practical, achievable roadmap, come see us at Booth 609. We would love to explore how these technologies can align with your goals and your operational reality.<\/p>\n\n\n\n

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Book time with us<\/a><\/div>\n<\/div>\n\n\n\n
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Kurt Ramcharan, <\/em><\/mark>
Chief Revenue Officer, EverBlue Partners<\/em><\/mark><\/strong><\/figcaption><\/figure>\n<\/div>\n\n\n\n
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\u201cNRF is powerful because it brings clarity. Retailers walk in with questions and walk out with direction. Our job is to help them turn that direction into real outcomes.\u201d<\/h2>\n<\/div>\n<\/div>\n","_et_gb_content_width":"","_coblocks_attr":"","_coblocks_dimensions":"","_coblocks_responsive_height":"","_coblocks_accordion_ie_support":"","om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"_uf_show_specific_survey":0,"_uf_disable_surveys":false,"footnotes":""},"categories":[16,19],"tags":[],"class_list":["post-4271","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-people-culture","category-technology"],"aioseo_notices":[],"aioseo_head":"\n\t\t\n\t\n\t\n\t\n\t\n\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t