{"id":4619,"date":"2026-03-26T07:01:31","date_gmt":"2026-03-26T11:01:31","guid":{"rendered":"https:\/\/everbluepartners.com\/?p=4619"},"modified":"2026-04-06T17:42:10","modified_gmt":"2026-04-06T21:42:10","slug":"everblue-delivers-spotlight-raleys-modernizes-promotion-management-with-sap-pmr","status":"publish","type":"post","link":"https:\/\/everbluepartners.com\/pt\/2026\/03\/everblue-delivers-spotlight-raleys-modernizes-promotion-management-with-sap-pmr\/","title":{"rendered":"EverBlue Delivers Spotlight: Raley\u2019s Modernizes Promotion Management with SAP PMR"},"content":{"rendered":"<p class=\"has-black-color has-text-color has-link-color wp-elements-4ba25b2c840efa8a4eccf338e14f225a\"><strong><em>Built on Experience. Proven in Delivery<\/em><\/strong><\/p>\n\n\n\n<p class=\"has-black-color has-text-color has-link-color wp-elements-0cf282864c2138da5d90efd49ed80f28\">The Raley\u2019s Companies, a Western U.S. regional grocery retailer, recently partnered with EverBlue Partners to overhaul its end-to-end promotion management process. Over time this process had become increasingly complex as the business expanded and vendor collaboration became more critical to daily operations.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p class=\"has-vivid-cyan-blue-color has-text-color has-link-color has-medium-font-size wp-elements-25b34d265b9949774498970681da7693\"><strong>Modernizing Promotions with EverBlue Partners<\/strong><\/p>\n\n\n\n<p class=\"has-black-color has-text-color has-link-color wp-elements-5d1d0148f083199d54c99cb25512c15a\">Before the transformation began, Raley\u2019s teams were managing promotions across a combination of different systems, manual spreadsheets, and inconsistent workflows. Weekly circulars, digital coupons, and in store promotions were all coordinated through various tools and processes.<br><br>As the business grew, this fragmentation made it increasingly difficult to keep teams aligned across merchandising, marketing, and finance. Vendor funding accuracy became harder to track, and gaining a clear understanding of which promotions were truly driving value for the business was becoming more challenging.<br><br>Working closely with the Raley\u2019s team, EverBlue Partners helped redesign and modernize the entire promotion lifecycle. Along the way, several key improvements proved especially impactful.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/everbluepartners.com\/wp-content\/uploads\/2026\/03\/CAM_0620_125_Produce_Wide_V1-1024x683.jpg\" alt=\"\" class=\"wp-image-4623\" srcset=\"https:\/\/everbluepartners.com\/wp-content\/uploads\/2026\/03\/CAM_0620_125_Produce_Wide_V1-980x653.jpg 980w, https:\/\/everbluepartners.com\/wp-content\/uploads\/2026\/03\/CAM_0620_125_Produce_Wide_V1-480x320.jpg 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) 1024px, 100vw\" \/><\/figure>\n\n\n\n<p class=\"has-vivid-cyan-blue-color has-text-color has-link-color has-medium-font-size wp-elements-dfc844c11e37a892f99cf98848fb2c97\"><strong>Integrated vendor funding<\/strong><\/p>\n\n\n\n<p class=\"has-black-color has-text-color has-link-color wp-elements-10a2aae7769b57c216cea59bd3616f36\">One of the first priorities was embedding vendor funding directly into the promotion planning and execution process. Every promotion is now connected to the appropriate funding source, helping reduce reconciliation errors and improving visibility across teams.<br><br>Merchants and finance leaders now have real time insight into available funds and spending levels, allowing them to manage promotions with far greater confidence and accuracy.<\/p>\n\n\n\n<p class=\"has-black-color has-text-color has-link-color wp-elements-9ac00cf961d1ea846fe5a532228b76c6\"><\/p>\n\n\n\n<p class=\"has-vivid-cyan-blue-color has-text-color has-link-color has-medium-font-size wp-elements-25b34d265b9949774498970681da7693\"><strong>Modernizing Promotions with EverBlue Partners<\/strong><\/p>\n\n\n\n<p class=\"has-black-color has-text-color has-link-color wp-elements-2133ca113f782d53aa9f70f67d13bf62\">EverBlue implemented a centralized promotion management solution that removed redundant data entry and established a single source of truth for promotion creation, approvals, and settlement.<\/p>\n\n\n\n<p class=\"has-black-color has-text-color has-link-color wp-elements-df1032bd51b2ae2c517eeca4bc44d745\">The platform connects seamlessly with pricing, loyalty, and POS systems. This allows data to move consistently across the organization while improving accuracy and reducing the time required to bring promotions to market.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"2560\" height=\"1703\" src=\"https:\/\/everbluepartners.com\/wp-content\/uploads\/2026\/03\/vecteezy_groceries-shopping-portrait-of-smiling-happy-woman-leaning_43274639-scaled.jpg\" alt=\"\" class=\"wp-image-4786\" srcset=\"https:\/\/everbluepartners.com\/wp-content\/uploads\/2026\/03\/vecteezy_groceries-shopping-portrait-of-smiling-happy-woman-leaning_43274639-scaled.jpg 2560w, https:\/\/everbluepartners.com\/wp-content\/uploads\/2026\/03\/vecteezy_groceries-shopping-portrait-of-smiling-happy-woman-leaning_43274639-1280x852.jpg 1280w, https:\/\/everbluepartners.com\/wp-content\/uploads\/2026\/03\/vecteezy_groceries-shopping-portrait-of-smiling-happy-woman-leaning_43274639-980x652.jpg 980w, https:\/\/everbluepartners.com\/wp-content\/uploads\/2026\/03\/vecteezy_groceries-shopping-portrait-of-smiling-happy-woman-leaning_43274639-480x319.jpg 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) and (max-width: 1280px) 1280px, (min-width: 1281px) 2560px, 100vw\" \/><\/figure>\n\n\n\n<p class=\"has-vivid-cyan-blue-color has-text-color has-link-color has-medium-font-size wp-elements-4188147de5da0ba14ec0c8ef3a5c2fad\"><br><strong>High quality data and analytics<\/strong><\/p>\n\n\n\n<p class=\"has-black-color has-text-color has-link-color wp-elements-55951016556527fb1c30dc3ee77d60fc\">Strong promotion strategies depend on strong data. EverBlue helped establish a robust data foundation that enables Raley\u2019s teams to measure promotion performance with greater speed and clarity.<br><br>Teams can now analyze lift, margin impact, vendor contribution, and customer behavior in one place. Promotions that once relied on fragmented reporting and manual analysis are now supported by reliable, accessible insights.<br><\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"559\" src=\"https:\/\/everbluepartners.com\/wp-content\/uploads\/2026\/03\/vecteezy_happy-family-shopping-for-groceries-in-supermarket-aisle_72308538-1024x559.jpg\" alt=\"\" class=\"wp-image-4625\" srcset=\"https:\/\/everbluepartners.com\/wp-content\/uploads\/2026\/03\/vecteezy_happy-family-shopping-for-groceries-in-supermarket-aisle_72308538-980x534.jpg 980w, https:\/\/everbluepartners.com\/wp-content\/uploads\/2026\/03\/vecteezy_happy-family-shopping-for-groceries-in-supermarket-aisle_72308538-480x262.jpg 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) 1024px, 100vw\" \/><\/figure>\n\n\n\n<p class=\"has-vivid-cyan-blue-color has-text-color has-link-color has-medium-font-size wp-elements-a0bb826cf37379004fdc2564ab689248\"><br><strong>The Results<\/strong><\/p>\n\n\n\n<p class=\"has-black-color has-text-color has-link-color wp-elements-25fc8456258ec877bd93f03d7471cb91\">Within months, Raley\u2019s began seeing meaningful improvements. Promotion setup became faster, vendor funding discrepancies were reduced, and collaboration across merchandising, marketing, and finance improved significantly.<br><br>Most importantly, the organization can now optimize its promotional strategy based on clear and trusted data. This allows the business to better balance customer value with financial performance.<br><br>EverBlue Partners\u2019 combination of process expertise, technology enablement, and analytics capabilities helped transform promotion management from a manual operational burden into a strategic advantage for the business.<\/p>\n\n\n\n<p class=\"has-vivid-cyan-blue-color has-text-color has-link-color has-medium-font-size wp-elements-1313566407a8b41e64ac2a2add2b23b6\"><\/p>\n\n\n\n<p><\/p>\n\n\n\n<div class=\"wp-block-columns has-vivid-cyan-blue-to-vivid-purple-gradient-background has-background is-layout-flex wp-container-core-columns-is-layout-61ecc280 wp-block-columns-is-layout-flex\" style=\"padding-top:2.5rem;padding-right:2.5rem;padding-bottom:2.5rem;padding-left:2.5rem\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:100%\">\n<h2 class=\"wp-block-heading has-white-color has-text-color has-link-color wp-elements-8a4306e1a3345430ff618384459b4980 translation-block\">\u201cTrabalhar com a EverBlue Partners realmente mudou a forma como conduzimos as promo\u00e7\u00f5es. Ao integrar o financiamento de fornecedores diretamente aos nossos fluxos de trabalho e dar \u00e0s nossas equipes acesso a an\u00e1lises limpas e confi\u00e1veis, agora temos um mecanismo de promo\u00e7\u00f5es mais r\u00e1pido, mais preciso e muito mais alinhado com a forma como nossos clientes realmente compram.\u201d<\/h2>\n\n\n\n<p><\/p>\n\n\n\n<p class=\"has-white-color has-text-color has-link-color wp-elements-75b997e00aa3a10edc496427d9d17d39\"><strong><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-white-color\">Craig Benson<\/mark><br><\/strong><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-white-color\"><em>CITO, The Raley&#8217;s Compan<\/em><\/mark>y<\/p>\n<\/div>\n<\/div>\n\n\n\n<p><\/p>\n\n\n\n<p><\/p>\n\n\n\n<p class=\"has-black-color has-text-color has-link-color wp-elements-31d3b3ebea649ac6e6b588507e3aefff\">If your organization is facing similar challenges with promotion complexity, vendor funding, or visibility, EverBlue can help you move faster with greater confidence. Let\u2019s connect to explore how we can support your next phase of growth.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-16018d1d wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button has-custom-width wp-block-button__width-100\"><a class=\"wp-block-button__link has-vivid-cyan-blue-to-vivid-purple-gradient-background has-background has-text-align-center wp-element-button\" href=\"https:\/\/everbluepartners.com\/pt\/https:\/\/everbluepartners.com\/contact-us\/\"><strong>Speak with an Expert<\/strong><\/a><\/div>\n<\/div>\n\n\n\n<div style=\"height:37px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>","protected":false},"excerpt":{"rendered":"<p>Built on Experience. Proven in Delivery The Raley\u2019s Companies, a Western U.S. regional grocery retailer, recently partnered with EverBlue Partners to overhaul its end-to-end promotion management process. Over time this process had become increasingly complex as the business expanded and vendor collaboration became more critical to daily operations. Modernizing Promotions with EverBlue Partners Before the [&hellip;]<\/p>\n","protected":false},"author":15,"featured_media":4783,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"off","_et_pb_old_content":"","_et_gb_content_width":"","_coblocks_attr":"","_coblocks_dimensions":"","_coblocks_responsive_height":"","_coblocks_accordion_ie_support":"","om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_uf_show_specific_survey":0,"_uf_disable_surveys":false,"footnotes":""},"categories":[20,19],"tags":[],"class_list":["post-4619","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-erp","category-technology"],"aioseo_notices":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>EverBlue Delivers Spotlight: Raley\u2019s Modernizes Promotion Management with SAP PMR<\/title>\n<meta name=\"description\" content=\"Built on Experience. Proven in Delivery The Raley\u2019s Companies, a Western U.S. regional grocery retailer, recently partnered with EverBlue Partners to\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/everbluepartners.com\/pt\/2026\/03\/everblue-delivers-spotlight-raleys-modernizes-promotion-management-with-sap-pmr\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"EverBlue Delivers Spotlight: Raley\u2019s Modernizes Promotion Management with SAP PMR\" \/>\n<meta property=\"og:description\" content=\"Built on Experience. 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